The Importance of Off-Page SEO

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Off-Page SEO is often one of the areas that I have the most difficult time convincing clients to do. The reason is obvious. You just went to the trouble of creating a website and have done all the basic On-Page SEO for it. Now there is even more to do?

The truth about SEO strategy though is that it is not a set it and leave it process. SEO is like any other kind of marketing strategy. If you want SEO results, you have to keep working at it. The more time you spend on your marketing, the better your results will be. That is why in my forth coming SEO book, I spend a full half of the book discussing Off-Page SEO strategy.

So what is entailed in Off-Page SEO?

Well, once you have your site set-up and your initial On-Page SEO done, you start your Off-Page SEO. The first steps are actually fairly easy if you know what you are doing.

You begin by making sure that the search engines and major web directories know your website exists. With Google this process is actually pretty simple. If they haven’t found your website yet you just submit it to them and they will send the Googebot over for a visit pretty quick.

With some other directories getting them to notice you can be a little bit more difficult.

Then begins the part that can be very time-consuming if you try to do it yourself: finding backlinks for Off-Page SEO.

This is actually the whole point of Off-Page SEO. If you really want to get SEO results this needs to be a robust campaign.

Why is it so important?

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As I explain in more detail in my forthcoming SEO Book, one of the main ways that Google and other search engines judge the importance and prominence of a website is by how many other sites link to it. So you might think of the internet as a party. If your website is the lonely guy sitting by himself or just hanging with his buddy in the corner, your website is likely to get overlooked.

If, however, your website gets lots of links, Google starts to see it as the hot girl by the punch bowl that everyone is circling around and laughing with. In other words, Google will see your site as the life of the internet party and be sure they pay careful attention to you as well.

Sites with lots of quality links improve the ranking of their individual pages and thus increase their traffic and may even start to get links naturally, by people just mentioning them in their own blogs.

So where do you get links if you are say a limousine website? Well, you can get links from web forums, from blogs, from other related websites, or from article marketing just to name a few.

But it is not as easy as just getting your Aunt Sally to link to your site from her website devoted the socks she knitted for her cats.

You also need to make sure that the websites that link to your site are relevant (for example, limousine or transportation related for your limousine website) and popular in their own right. So, if you are at that party and the most popular people at the party are talking to you, then that makes you more popular too.

Oh yeah, then there is the whole thing about “no-follow” links—code in websites that tell the Google bot not to count your links back to your site. But that is a whole other can of worms.

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The simple point is that Off-Page SEO is just as important, if not more, than On-Page SEO and will determine whether your website gets ranked well or just goes home alone.

If you want to find out more about all matters SEO, be sure to check out my forth coming SEO book. And if you want some help with your Off-Page SEO, just contact us. We’ll be happy to help.

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