Search Engine Optimization

Search Engine Optimization Company In Los Angeles, SEO Firm

What is Search Engine Optimization (SEO)?

Search Engine Optimization increases the ranking of websites listed in the “organic” portion of the search engine which is located in the middle of every page. The top three listings and the sidebar on the right are reserved for sponsored results called Pay Per Click Marketing. Natural Organic traffic from SEO advertising efforts will result in a continuous stream of traffic not influenced by budget depletion, increasing click costs, or wrongful clicks. In the long term, SEO is a great investment, and is probably the most important thing you could do for your business outside of registering your business name! Don’t be fooled, this is not a process that happens overnight, it actually can take some time. If you operate a niche business that is being searched on a local level, SEO can be relatively quick and inexpensive, but as your industry demand grows, so does the cost and labor involved in keeping up with the demand for keyword rankings.

Our Affordable Los Angeles SEO firm and its team of SEO experts will help you stand out from the internet black hole we here at Website Design By Adam like to call “Page 20″.

Do not believe when people say “it’s easy, just do it yourself”. It would take you several hours every day and years of trial and error just to gain enough experience to do it successfully, and once you have mastered how to do it, the dilemma will then be “do I have time for this?” Usually the answer to that is NO. Unless you have several hours every day to take away from your business and years of mastering the concept of SEO then learning it yourself is not the wisest idea.

SEO at a glance:

SEO has three main components, and many other parts that make those components work. To be very general, here are those components: Keyword Research, On-Page SEO, and Off-Page SEO; sounds really easy so far doesn’t it?

Search Engine Optimization 101:

SEO Step One: Keyword Research.

1) Target Market Overview to determine desired keywords

2) Keyword / Keyphrase Analysis to research possible traffic generated.

3) Competitor and supply/demand Analysis: Find other keywords or phrases that are a good match for your business, and find additional keywords to use where the competition is low but the demand is high.

SEO step two: On-Page SEO.

1) Website Architecture: Proper website architecture needs to be developed from the start, so make sure your website has been built “SEO friendly”, this means that image compression has been used, there is little or no flash, ample room for content, a sitemap being auto submitted to the search engines when a page is added, and all images have alt tags attached.

2) Website Coding: Short and focused keywords should be chosen to be placed in your title tag, here is an example: <title>This is my most popular keyword</title>. Now you will be moving on to meta descriptions: <meta name=”description” content=”This is a story about my most popular keyword, and I am making it short and to the point” />. Meta keyword tags can be used also but they are less important now as they once were so I will omit that information to save time. Now let’s make header tags! Header tags will be a part of your content, but these tags are telling your users and the search engines what  is most important in order of first to last and making it stand out when comparing it to your regular content. Here is an example of an H1 tag which is the most important header tag that should be the most general description of that particular web page: <h1>This is my header and it describes what my content will be about</h1>, you can repeat the same thing to make a header 2 and 3 <h2> header </h2> and so forth.

3) Content Writing: This is probably now the most crucial part of on-page seo, and writing content properly is paramount to the success of your seo campaign. Yea, anyone can write a 500 word article, but here is a curve-ball for you, write that article with all of your keywords/keyphrases in mind that you just picked for your title, meta data, and tags. For instance: If your keywords were “new york city pizzaria” “pizzas in New York City”it is simply not enough to have the words new york and pizzaria, although it helps, you still have to phrase your word together exactly as you want it to appear in search engines. Here is sample content for that keyword:

“Plazo Pizzaria is a local New York City pizzaria in the heart of Manhattan NY. We have been serving pizzas in New York City for many years and we have a loyal base of clients who simply love our delicious New York style pizzas in Manhattan. Here at Plazo Pizzaria, our cheese is always 100% all natural and so are all of our toppings; you can taste the difference in every bite! Come to Plazo Pizzaria when you are in town, mention this website and we will give you a free small pizza pie on your first visit so you can see how incredible our pizza really is!”

So now it gets even more complicated. It isn’t enough just getting the keyword/phrase in your content, but you have to make sure you are not over-stuffing it otherwise the search engines will consider it spam and completely disregard your website or even worse; they might ban it. What is the answer?

Maintain proper keyword density levels. Keyword density is defined by how frequently you use that word or phrase on a given page, this is a very sensitive issue because if you don’t use the word enough the search engines will not place emphases on that word or phrase, but if you use it too often, the search engines will assume that your content is not naturally being written and you are deliberately trying to spam your way into a better ranking without delivering any real quality content, so they will penalize or ban you.

What are the proper keyword density levels? Roughly about 3%-5%. What does this mean? It means out of 100 words, your keyword is present 3%-5% of the time. What is the best way to figure this out? You can use Microsoft word and find your key-phrases within your content and just count how many times they come up as compared to your total number of words.

Ok, so now we are finished with just one page of On-Page SEO, so let’s move on to Off-Page SEO.

SEO step three: Off-Page SEO (Link Building).

Here is where everything just keeps getting more convoluted. You are probably wondering: “what is Off-Page SEO?”

The short answer is: It is a process of acquiring one-way incoming backlinks or links to your website that do not require a reciprocal link back to the website that is linking to you.

Here is the long answer:

Link building is favored by search engines as being one-way inbound links or backlinks not requiring reciprocal linking. These links should be coming from other websites which are also properly following the correct SEO strategies and from websites that are not banned or without content to identify it. Ideally, most websites that link to you should have somewhat of a  Google Pagerank established on their homepage, although this is not required, it sure does help! Additionally, the page on this website that is linking to you should be at least somewhat thematic to the content of your page, for instance: If you own a limo company, you don’t want all your links coming from websites that make Japanese hand-baskets. This tactic is not only counterproductive because you will never get any useful traffic from it, but it also does not help your search engine ranking at all because search engines can obviously tell that naturally all these Japanese hand-basket companies shouldn’t have much of a reason linking to your limo company website. The example of the Japanese Hand-Basket / Limo Company scenario is similar to my previous example of keyword stuffing and exceeding keyword density in your content.

Another thing you want to avoid is purchasing links from websites that use nofollow tags. What is a no follow tag? Technically it is this: rel=”nofollow”. An example of a full link containing this tag would be:

<a href=”http://www.myexample.com/” rel=”nofollow”>My Example</a>
But to be more specific, this tag tells search engines “don’t follow this link, and do not cast a vote on my behalf to increase the importance of this website”. You are probably wondering “why would anyone use a tag like that?” It is quite simple: If you link to many websites you will soon lose a bit of rank yourself in the process, so some people chose to use this tag to avoid this from happening. Unless you are looking in the code to find the tag, you will never know, you will buy the link thinking “oh boy, my rank will soon increase” only to be disappointed later when your rank remains unchanged.

Ok, so now we will move on to Anchor Text. Anchor text is basically the title of your link that is being sent to your website, this title should flow with the same keyword strategy you have been implementing all along, so make sure you are doing this correctly, I will show you an example.

If I want to make a link to www.websitedesignbyadam.com but I want to use anchor texting to target a certain keyword, here is how I can do it: <a href=”http://www.websitedesignbyadam.com/”>Affordable Los Angeles Website Design</a>

In the example above it just looks like code, but when you plug it in, it will look something like this: Affordable Los Angeles Website Design

Remember the keyword density levels? It doesn’t stop at the content, if I submit the link example above enough times, it will also be considered spam by search engines, because technically, the search engines like to think that your website is being linked naturally and not by you just spamming your keywords. So how can you avoid this? Use different anchor text each time you link, but focus on a few main keywords and have more links from those words than other ones, this will keep it from looking like spam.

Is Google Pagerank important for backlinks? It can be, but the main point is relevancy, another thing you don’t want to do is get nothing but pagerank 5 or 6 links to your site, again that seems unnatural to search engines. It is always good to have a mixture of anchor text, pagerank, and keywords so that you can produce high quality Off-Page SEO.

SEO conclusion:

Congratulations, you are one step closer to understanding the complexities of organic search engine algorithmic ranking systems or better known as SEO. The whole point of search engine optimization is that search engines are trying hard to deliver quality content to users like you and I who are searching for things on the internet and need to actually find what we are looking for. To prevent someone from trying to manipulate the system, attaining a high rank and not delivering what people were looking for, search engines have these algorithmic systems in place to ensure that relevant content is always being delivered to the end user, because after all; without people using the internet to find what they need, we would have nobody to advertise to!

If you would like to bypass all of this, Website Design By Adam will gladly put together an affordable SEO solution for your business. Our Los Angeles based SEO firm will deliver the highest quality search engine optimization services at rates that anyone can afford. The best part is, after reading this there should be no doubt that you can see we truly are experts in this field.

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