Pay Per Click Marketing

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Pay Per Click Marketing (PPC) is well known as the evil brother of Search Engine Optimization SEO. Long-term customer acquisition is generally a bit higher with PPC as opposed to SEO due to a growing number of internet advertisers, but if done the right way and by the right expert, it can be an extremely lucrative revenue stream.

PPC stands for “Pay Per Click”, this sort of internet based advertising model allows any business to magically rank on the top of the search engines, however, every-time someone clicks on the Ad, a click charge will be billed. Pay-Per-Click management professionals such as myself work hard to build quality campaigns that increase relevant traffic, decrease junk, reduce cost, and bring an overall heightened level of profitability to your marketing strategy.

Pay-Per-Click Marketing is available in the sponsored links section of all search engines; the most popular of these is Google AdWords. Google controls over 70 percent of all internet searches, moreover it is the primary place for advertising any product or service to potential customers.

When customers click on a pay per click advertisement, the owner of the ad pays the search engine a fee for that click, in some cases if the competition for that keyword is weak it could be less than $1 per click, but in other more extreme conditions where demand is outrageously high, it could even be as high as $15-20 per click. Think of this strategy as being similar to an auction, everyone wants to be on top, but only the highest quality ads with the best cost per click strategy will win.

Google is mainly interested in the following two things:

1) “Will internet users find this advertisment relevant to their search?”

2) “How much money will we make with this advertiser?”

Google is highly interested in both of these things, and they are very inter-related. If people always find exactly what they need on the internet through the use of Google, then why would anyone use yahoo or bing? So it is in Google’s best interest to keep their users happy with searching through Google first and foremost.

Next comes profitability: If your ad does not get clicked on very often, Google doesn’t make any money because the user finds free organic search results or navigates to a different search engine, so it is again in Google’s best interest to make sure your AD is what people want. If your click-through rate (the total percentage of people that clicked on your ad as compared to the total number of times your ad was shown to them) is low, this tells Google that people just don’t like your ad for some reason, and this will harm you because Google will charge you a higher cost per click to make up for the poor quality of your ad. To sum it up, Google would charge me $3 per click if my ad gets clicked on 100 times today vs your ad that gets clicked on 50 times per day, so in that case the only way for you to rank above me would be to pay 250% over my bid amount, for every $300 I spend, you will spend $750.

I guess the true question here is: How much is a customer acquisition worth to you? Obviously if you are selling a $10 book, you will not want to spend more than $1 per click in hopes that a few clicks will sell a book, but on the other hand if you are selling an item worth $500 depending on your profit margin, you can afford to pay even up to $15 per click and you will still come out ahead.

Deciding on a good pay per click marketing strategy involves a thorough analysis of your business, your profit margin, and your competitors in regards to supply and demand online.

Once your budget and marketing strategy have been established, you will be ready to start building your campaign. Don’t be fooled, this is no easy task, and that’s why professionals like me should be your primary outlet to get this done. For instance, if you set up your campaign without any regard for landing page quality, negative keywords, ad relevancy, marketing message, call to action, and conversions, you could be throwing all your money down the drain. Most advertising agencies are so large that the person who ends up doing it is a minimum wage employee and is not even a certified professional. Moreover, if you give me a shot I will deliver much better results for your business.

Just to prove that I know what I am talking about, here is a VERY brief tutorial on what needs to be done:

** Research your business and find good keywords that a logical person would to search for the business, and seek out other keywords around those words that could also be used

** Spy on your main competitors to see what they are doing, you might get a few good ideas or you might not, but it should be done regardless just to see.

** Build compelling ads that provide a call-to-action (tell the customer what they should do), an example would be “Call now for a free consultation”

** Dynamically target any alternative keywords to increase their relevancy and reduce click costs by using keyword insertion methods like {KeyWord:Your Keyword Goes Here} the brackets are very important, and the capitalization makes the ad stand out.

** Place different products or services in different ad groups/campaigns with different keywords and ads that stick to the same theme/concept.

** Use a sign up form with a “Thank You” page to track conversions being sent to that page, or if you are an E-commerce business then install conversion tracking at the final page of checkout.

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** Add commonly recognized negative keywords like “Free” or “teach” if they don’t apply to you, for instance if you are selling a book for $30, you don’t want to waste clicks on someone typing “Free Book”. This is the simplified version of this explanation, there can be up to hundreds of negative words in a typical campaign over time.

** Keep optimizing your account every month with more negative keywords, watch your analytics to measure the sort of traffic you are getting, weed out traffic that is either irrelevant or not producing results and increase focus on proven keywords.

** Build landing pages that are relevant to a set of keywords being targeted, for instance, let’s say you own a worldwide limo company, you don’t want someone looking for a limo service in Los Angeles to end up on your homepage. If you sent that customer to a page that immediately shows them that you are indeed a limo service in Los Angeles, or a real estate agent in Vegas, or any other search that is relevant to what they were looking for then you are far more likely to land the sale.

Avoid having to deal with all the headache by yourself, call Website Design By Adam today and let us take over your marketing campaign for you and deliver the kind of results you deserve! Our headquarters are in Los Angeles California USA, but we welcome customers from all over the world.

If the above article was not enough proof of my knowledge, here is a google certificate to further display my mastery, note that I passed two exams and with Google if you don’t get at least 90% then you don’t pass.

Google AdWords Marketing

We are a Los Angeles Pay Per Click Agency, and a Pay Per Click management firm in Los Angeles. Google AdWords Management is not easy, but I am a qualified expert and will try my best to deliver excellent results.

Here are just a sample of some industries which I have advertised for or ones that I think would be good candidates:

Real Estate Agents / Real Estate Marketing / Brokers

Law Firms, Legal, Lawyers

Limousine Service, Car Service, and Taxi Companies

Restaurant internet marketing and marketing for restaurants

Golf Store & Golf Lessons

Retail Store, Clothing Stores, Gift Shops

Online Schools, Online Colleges

Online florists, flower shops, floral designers,  internet marketing for florists.

Personal lessons / instruction. Like tennis lessons, golf, basketball, and other personal instructors.

Doctors, Dentists, Surgeons, Pharmaceutical companies, and others in the medical field.

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Private Jet Charters, Airline Companies.

And just about anyone who needs quality online advertising through ppc internet marketing.

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