Website marketing

You probably have a dozen items on your to-do list.

With a jam-packed schedule, small business owners can’t afford to dilly-dally around with initiatives that offer little or no return on investment (ROI).

Finding and attracting as many qualified buyers as possible is the goal that keeps your business growing and thriving. But how do you do it?

Web marketing is the answer. And most small business owners want to know – what is web marketing? According to this marketing consultant maybe you have dipped your toe into web marketing. You may have even jumped in full force. Or, you might have avoided it all together because of the time you think it will take, or you don’t see the value.

What if we told you that using web marketing can triple your business? Because it can!

Let’s dive into the details to what is web marketing, why you should care, and how to use it to help your business explode with new customers.

What is web marketing?

Web marketing is the process of using the Internet to market your business. It includes the use of social media, search engines, blogging, videos, and email, you can find much more information here.

Promoting a business takes effort. There are a variety of ways to do it. Traditional advertising in newspapers, on the radio and television, direct mail, and billboards has been around for decades.

Web marketing takes your message to the big wide web. With tons of people using the internet every day, there are huge opportunities to get your product or service in front of people who need or want it.

Drilling down into it, web marketing takes many forms. Banner ads, email promotions, and social media posting are three of the ones you have probably heard about. They, and more, live under the “web marketing” umbrella.

What are the benefits of web marketing?

Now that we’ve answered what is web marketing, let’s discuss the benefits. Marketing on the web gives you unique benefits that other advertising and promotion avenues don’t.

what is web marketing

Web marketing is cost-effective.

Other, more traditional forms of marketing cost companies an arm and a leg! Facebook ads, for example, are 3 times cheaper and more targeted than radio, television, or print ads. Using the internet to expand and engage your audience is much less expensive, as long as you have a plan in place in advance that helps pinpoint your desired audience.

Web marketing is focused.

Few other advertising options allow you to target the specific demographics of your customer like web marketing. Set your message to show up on websites your prospects are likely to visit, be visible to certain industries and geographic locations, and even target by age or education range in some cases. Nary a television, radio ad, or billboard can do that for you.

Web marketing builds relationships.

Many marketing options end up being annoying noise to the very consumers you are trying to reach. When done right, web marketing is actually helpful to your prospects. It can offer solutions and address pain points. This makes it more effective at starting conversations and building trust than other types of marketing.

Web marketing is easy to adapt and edit.

Social media advertising, banner ads, or other online campaigns can be tweaked and revised quickly and with little fanfare. With preferences changing constantly, this is a big benefit to you. New pricing, additional products, and time-sensitive sales can all be handled easily with web marketing initiatives.

Web marketing is measurable and easy to determine ROI.

what is web marketing?

How successful are your current ad campaigns? What is the amount of business they have garnered you? Sometimes those answers are difficult to formulate. One of the best benefits of web marketing is its ability to quantify results. You can set up URLs that are only present in the ads you place. That way you can see exactly where the leads are being generated. The same goes for landing pages. Being able to see what works and what doesn’t helps streamline marketing’s efforts, and save time and money.

While you may understand the benefits of marketing your business on the web, you may not be clear on how exactly it is relevant to your business. Perhaps it’s challenging to try to find the time to learn new processes. Our team of experts can help with that learning curve by providing professional and outstanding services that complement your digital marketing campaign. Contact us today to learn more about your web marketing options.

What is web marketing and why is it relevant to you?

To commit to a consistent online marketing and advertising initiative, you must believe that it will bring positive change and growth to your business.

You can build deeper connections with your customers.

Customer loyalty is priceless when trying to build a brand. If you strategically use web marketing, you can set your company apart as an industry expert and establish trust in your product or service.

You can reach a large number of buyers.

Most old-school marketing is bound by perimeters that don’t exist in web marketing. For example, a radio ad can only be heard in a certain number of geographical locations. A billboard is only seen from the drivers who are on that particular road. Internet marketing reaches worldwide! Customers you would have never encountered by any other means can show up on your website as a buyer through web marketing.

You can use web marketing to complement what your current strategy.

It may sound like we are throwing all other marketing under the bus, and that’s not the case. Web marketing can energize the efforts of your current marketing strategy. Companies can continue using some of their tried-and-true efforts and add online promotions into the mix. It is true, however, that after a bit of time, many companies spend most of their marketing efforts on their web strategy and decrease their budgets on other forms of marketing. Web marketing just performs that well!

The great news is that, by thinking about and educating yourself on how marketing on the web can increase your business, you’ve already taken a few steps down the path to success.

The next points to ponder are the types of marketing that you want to pursue.

What are the different types of web marketing?

Using the internet to connect with and engage buyers is a smart move. But where do you begin? The options are overwhelming, and few companies jump into all of them at once. Here’s a brief overview of your possibilities.

Email marketing

Creating emails about your product or service and then sending them to a base of prospects is one of the most widely used forms of web marketing. Email marketing is inexpensive and can be highly targeted. For every $1 spent, email marketing generates $38 in ROI.

The downside is that consumers get tons of emails in their inboxes everyday, so, unless you nail your message, it may end up in the trash folder, unread and neglected.

Social media marketing

Creating a company profile and engaging on social media has developed many small companies into thriving powerhouses. As with email marketing, this form of web marketing is inexpensive and getting into it is simple. However, throwing up posts every now and then without a set calendar won’t set you up for a rousing success.

Content marketing

You have probably heard the phrase “content is king”. Content marketing is exploding as an effective web marketing tool. Companies that post blogs on a regular basis see four times the website traffic as the companies that don’t.

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