Facebook Page for Business

Custom Design Facebook Page for Business

So why should you get a custom design Facebook page for business purposes? After all, you already have a website, and you have an internet marketing campaign involving SEO and some other types of marketing targeting Google and the other search engines.

Do you really need more? Is Facebook that important?

Why Facebook Matters

First of all, let us get down to why Facebook is important even to businesses who are not necessarily that interested in reaching Generation Y. Consider this number:

750 million users worldwide

That’s right. At the time of this writing, Facebook has registered over three quarters of a BILLION users. In other words, if Facebook were a country, it would be the third largest country in the world with enough users to populate the United States twice over.

And Facebook users spend much more time on Facebook than any other site, playing games and connecting with friends. Using Facebook for business purposes opens up huge opportunities for companies, no matter what your size, because in many ways Facebook has leveled the playing field.

How to Use a Facebook Page for Business

So how can your business take advantage of Facebook? What does using Facebook for business actually mean? First of all, a Business Facebook page is a little different than the personal Facebook pages that you can find on Facebook. There are several small differences but one of the main ones has to do with how users interact with the page.

When you create a Business Facebook page, anyone can friend that page. The page is in effect open to everyone. As you Facebook business page administrator, you do not have to okay who connects with your page as you do when you have a personal page.

The other aspect of the Facebook business page that is important is that when you, as the administrator, post any messages to your page, you post not under your own personal profile but as the “Administrator.” In effect, you speak for your business on the page (although there are ways to alter this so that you can communicate more personably).

Why do you need a Facebook designer?

Why do you need a Facebook designer to create your Business Facebook page? After all, you might be saying to yourself, I could just create it myself. I have created a personal Facebook page—heck my kid created a Facebook page–who needs a designer?

It is true that you could create a Facebook page yourself, but the thing you have to remember is that using Facebook for business is not unlike creating a website for business purposes. Anyone with $20 and a bit of time can put up a website in no time at all using free online templates. Unfortunately, these websites look like they have been put together for $20. Which is okay, since without knowing about search engines it’s unlikely many people come across most of these sites anyway.

For the same reasons you would hire a web designer, you need to hire a Facebook designer. You need a Facebook page for business that looks professional and that won’t embarrass your company. In addition, you need a page that will be sticky and reach potential customers—and that is a lot harder than just throwing together a personal page on Facebook.

How Using Facebook for Business can Help you Reach Clients

But here is the really important part. For your Facebook page to really help you out, you want to use it to help you reach your customers. A good Facebook designer can help you to do this in a number of ways. Here are just a few:

By making sure your business Facebook page gets found by search engines: Just as your website needs to be SEO’d to get found by Google and the other search engines properly, so does your Facebook page. That is why you want to make sure that you use keywords on your Facebook page for business as you would on your website.

Facebook Advertising: In addition, Facebook itself can help you to reach your ideal customers and to tailor your messages to your intended audiences. In many ways using Facebook for business is a marketer’s dream situation, because you can reach real people and tailor your message specifically to their demographic information. So if you are trying to reach young men between the ages of 18 and 24 who live in the Los Angeles area, Facebook lets you target your ads exactly to them.

Designing a Facebook Landing Page: Of course, for your Facebook ad to be really effective you not only need to get them to click on your ad, but also to like what they see when they arrive on your Facebook landing page. Again, a Facebook landing page is not a project that should be left to amateurs any more than you should leave your call to action on your traditional website to amateurs. You need someone who knows about branding and can both write and design a page that converts your visitors.

I hope I have given you a taste of the many offerings that a Facebook page for business has for you. But really I have only scratched the surface. There is quite a bit of opportunity for your business—but you’ll be helped by having a good Facebook designer and marketer to help you take advantage of it.

This is where we come in. If you let Website Design by Adam be your Facebook designer, we will make sure that you present your business in the best light and reach your customers like you never have before.

So if you are ready to get started, just give us a call at 1 (866) 809-3285 or click on the Contact Us tab above.

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