Facebook Page for Business

Now is the time to get a Facebook Page for Business. By this point you may be tired of hearing all the buzz about Facebook, Twitter, LinkedIn, Youtube and whatever the flavor of the month happens to be at this point.

But you should not let social media fatigue get in the way of taking advantage of Facebook for business. Just as having a website and making sure that it can be found by Google and the other search engines has become a must, so too will having a presence on Facebook soon be a necessary prerequisite for running a successful business.

Why a Business Facebook Page?

The numbers are pretty astounding. Facebook now boasts over 800 million users, with 400 million using the site daily. Many spend hours on the site playing games, connecting with friends and even doing business.

With such a huge potential market on Facebook, the only question is how to reach them.

Facebook for Business

The key to effective use of Facebook for business is to understand that your Facebook page is not quite the same thing as a website. When it comes to your business’ website, you are free to be as commercial as you would like and to really sell your business directly.

For your business Facebook page, the idea however is to promote your business a little more circuitously. The most effective Facebook company page designs to this point have been those that seek to build a business brand and that see it as a means of reaching customers and building loyalty.

Your Facebook page for business lets you promote events, create groups, and hear direct feedback from your customers. If you post the photos and specs for a new product or service on you Facebook page for business and receive feedback from Facebook users, you have been given valuable insight into how that product is perceived by your customers.

You can be sure that when one customer tells you they don’t like a particular product, there are 10 more who think the same but have kept it to themselves.

In addition, many businesses now use Facebook in order to keep track of customer opinions, create leads and develop credibility.

Professional Business Facebook Page Design

But, of course, when you place your Facebook Page for Business up on Facebook you want to make sure that your page actually looks professional and not just like it was put up haphazardly. That is why you want your page to be as professional looking as possible and to make sure that you and all your employees are on there so that you can be contacted by clients and potential clients.

In addition, your business Facebook page should be professionally written just as any other business correspondence. That is why at Website Design by Adam we have a professional web writer on staff who is experienced in writing web copy in general and Facebook company page copy in specific.

Business Facebook Page Management

But it is not just about putting up your business Facebook page. It is also about managing it. If your Facebook page is going to be successful you need to make sure that you continue to feed it with information. One of the best ways of doing this is by connecting it with your blog.

Facebook Ads

But perhaps one of the best opportunities on Facebook is creating Facebook Ads. Facebook Ads are a marketers dream because they allow you to do what marketers always want to do: reach the specific customers with a specific message at a specific time.

Facebook, you see, allows you to target your ad to a set of criterion, such as age, gender, location, and time of day so that your ad is likely to be far more effective than general ads. As with Google ads you target your ad according to keywords. So if you are looking to advertise your limo company in San Francisco, you would set your ad up to come up when users look for “limos in SF” let’s say.

Once you have figured out what you want to target, you then need to create an ad that helps draw in your users. That means creating an ad that has an attractive photo that works well in the small space you have for your Facebook ads. The copy needs to be equally effective and succinct.

That is where we come in. We can make sure that your ad and the page it links to are attractive and written to maximize your ROI.

So if you are ready to get started with your business Facebook page, just give Website Design by Adam a call at 1-866-809-3285 or click on the “Live Chat” tab above. We look forward to hearing from you.

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