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Constant Contact Email Marketing

Email Marketing Tips & Tricks:

Email marketing is a type of direct marketing that uses electronic mail as its means of delivering marketing messages. Typically, E-mail marketing is used to keep in touch with current, past, lost, or future potential customers. Marketing through email can prove to be a very effective mode of advertising, and it is usually far less expensive than other traditional advertising means such as direct mail or telephone marketing.

Here are some good ways to take advantage of E-mail marketing:

1) Send occasional E-mail marketing messages to increase your branding by remaining in the thoughts of your past, present, and future customers.

2) Send emails during the holidays, when you have new products or services, and any time you have promotional offers. You can also use these emails to Cross-Sell and Up-Sell to your customers in a non-invasive way where they feel comfortable without any pressure.

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3) Send surveys through email for quality assurance, this is a perfect time to offer a promo to customers who fill out the survey, and it also gives you an opportunity to find out what your customers thought of your service.

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You are probably wondering how to do this…  Here’s How:

  1. Save the email addresses of every customer who you have made contact with and send them occasional emails so they don’t forget who you are.
  2. Build a newsletter feature on your website to attract users to sign up.
  3. When customers purchase online before checkout you can have another way to collect their email address by including a check-box for allowing company news and updates to be sent.
  4. You can also buy can-spam free email lists as long as they are being sent through the company who collected the emails.

Note: It is illegal to collect random email addresses and sent unsolicited emails to strangers, you can only send emails to users who you have done business with and have agreed to receive e-mail from you. Another alternative is to use a company who has lists of users who agreed to have emails sent to them.

What if I don’t have time to do all of this?

That is simple; outsource your work to us! Website Design By Adam is also a full-service marketing agency, we can design your email blast so that it is visually pleasing and delivers a strong marketing message on your companies behalf. Don’t spend countless hours worrying about these details, if you outsource jobs like this to us, it will free up more time for you to do the important things needed to improve your business operations and take care of the things that only you can do.

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