Custom Twitter Page Design

Despite all the talk about Twitter these days, few people have yet fully understood the value of a custom Twitter page design for their businesses. Yet, just as you would not leave your website design to just an amateur, you should not leave your social media design either.

Although it is easy to use the default background for your Twitter background design, it is not particularly professional. It is quickly becoming the case that companies that want to be taken seriously are getting custom Twitter page designs just as they are getting custom Facebook business page designs.

What is the value of having a custom Twitter page design?

Well, first and foremost it is about branding. You want to make sure that you project the right kind of professional image to those who stumble upon your Twitter page. A custom Twitter background will help you to create a distinctive, memorable look to your Twitter homepage.

But a custom Twitter page design is not just about the look of your Twitter profile. It is also about how you set up your page and how you take advantage of Twitter. Most companies simply don’t know what to do with their Twitter account once they get it up and running. At first they may simply send out Tweets like junk mail, seeking to get their early followers to buy their products, or announcing their latest promotions.

This is a quick fire way to lose followers no matter how sweet your custom Twitter page design.

The first step and the easiest one, of course, is to connect your Twitter account and your company blog so that it is easy to send out small bits of your blog into the Twitter sphere or to send Tweets onto your blog. You might even connect your Twitter account to your company LinkedIn account.

Where the real benefit for businesses comes in, however, is in helping to make contacts and to network. Because Twitter is a searchable service you can monitor when your company name is being used and see what people out in the Twittersphere are saying about you. You can even jump in and speak with people who are Tweeting about you.

Many companies have even started to do much of their customer service on Twitter.

What Twitter really gives you, however, is the ability to listen to trends and communicate with other users who may or may not become leads for your business. For example, if you are a computer programmer in Idaho and you start to follow Tweets relating to computers originating out of Idaho, you might be able to get contacts nearby who know you from your knowledgeable Tweets and your cool custom Twitter background design, and though they might not hire you, they might send some leads your way when they come across people looking for your skills.

Mostly what happens is indirect, however, since Twitter users frown on anything overly marketed.

For that reason, the key to effectively using Twitter is to patiently plug away at it.

And if you would like some help with this or any other social media approaches for your business, just give us a call at 1-866-809-3285 or click on the “Live Chat” tab and I would be happy to talk to you about them.

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