Behavioral Retargeting

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Recapture Lost Sales!

Behavioral Retargeting allows you to increase branding through continued awareness initiated through retargeting advertisements.

Here is how it works:

First, a visitor comes to your website through your advertising efforts, but for some reason does not make a purchase, next your website submits a cookie on their computer as they exist your website, and this cookie signals networks like Facebook, Myspace, and other popular social networking / blog sites to display your banner advertisements for the next 90 days until the user visits your website again.

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This marketing strategy of retargeting not only increases your brand awareness but also helps recapture lost business.

So How Much Is It?

The cost of re-targeting ads tends to vary a bit, but it is generally around $1 for each click to your website from customers who have previously visited.

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